Share the evidence
Start with a Founder Diagnostic. Bring your primary offer, customer insight, marketing, and sales evidence so the work addresses your actual business.
OBVIOUS CHOICE BLUEPRINT™
Know what is stopping qualified buyers—and what to fix first.
In 7–10 business days, Thurlow turns your business evidence into a clear buyer and message system, one primary barrier, three build-ready asset briefs, and a 90-day activation plan.
Begin your Blueprint
USD $1,500One payment
A Thurlow-led engagement for established B2B service businesses. Two focused calls. No sales call required.
HOW IT WORKS
You bring the evidence. Thurlow builds the plan.
When marketing activity grows but buyer decisions stall, the next move should address the cause. The Blueprint identifies where buyers stop and gives your business a focused response.
Find the primary barrier
Thurlow reviews the evidence, tests competing explanations, and defines the buyer, message, and response that deserve priority.
Leave with a build-ready plan
In your Blueprint Walkthrough, agree on three priority assets, their briefs, and a 90-day plan for implementation and measurement.
YOUR BLUEPRINT
One clear priority.
Everything needed to act on it.
Primary Buyer Barrier™ Diagnosis & Strategy
Where qualified buyers lose momentum, why it happens, and the response to prioritize.
Buyer & Message System™
Your priority buyer, urgent problem, positioning, proof, core messages, and brand voice.
Three Priority Asset Briefs
Build-ready direction with the purpose, message, proof, ownership, and acceptance criteria for each asset.
90-Day Activation & Measurement Plan
The order of work, distribution, investment, ownership, and evidence used to judge progress.
Seven Supporting Foundation Documents
Ultimate ICP, the 2 a.m. Thought, Voice of Customer, Brand DNA, Market Positioning, Market Messaging, and Brand Voice.
THE BLUEPRINT CLARITY COMMITMENT
Clarity you can use.
If the final Blueprint does not identify an evidence-backed Primary Buyer Barrier™, three build-ready priorities, and a usable 90-day plan, Thurlow will refine those deliverables at no additional cost.
BEFORE YOU BEGIN
A few useful answers.
01Is the Blueprint right for my business?+
It is designed for established founder-led or expert-led B2B service businesses with a proven offer, credible client results, and the capacity to act on the plan. If your offer is still untested or you have little customer evidence, it may be too early.
02How much of my time does it need?+
Complete the intake, provide relevant evidence, and join two focused calls: the Founder Diagnostic and Blueprint Walkthrough. Thurlow completes the research and synthesis between them. The 7–10 business-day timeline begins after onboarding materials are received.
03What if the evidence is incomplete?+
Thurlow separates facts from assumptions, states the confidence level of the diagnosis, and identifies missing evidence. An optional third clarification call is used when needed.
04Does the Blueprint include implementation?+
The Blueprint defines what to build or change and gives your team or chosen specialist the briefs and priorities to carry out the work. Implementation is a separate engagement.
05Are leads or revenue guaranteed?+
No. Results depend on implementation, distribution, demand, sales execution, investment, and time. The Clarity Commitment covers the usefulness of the Blueprint deliverables.
06What happens when I begin?+
Submit your details, then pay USD $1,500 securely through Stripe. Thurlow confirms availability and sends onboarding instructions after your engagement is confirmed. No sales call is required. Taxes may apply.