The Obvious Choice Sprint
More qualified prospects. More sales conversations. More paying clients.
Your results are strong, but buyers who don't know you can't see them yet. We make your value obvious, so the right ones see why you're worth choosing before you speak.
The Obvious Choice Sprint™ finds what's stopping the right clients from choosing you. Then we build and launch your Obvious Choice Client Acquisition System™: it shows prospects where they stand, qualifies them, and books the right ones onto your calendar.
When this is most useful
You're about to spend on marketing, and you can't say for sure what it should fix.
In every case the risk is the same: spending before you know what the spend should fix.
- 01
Marketing is underperforming
You're deciding whether to change what you're doing, or who's doing it.
- 02
Referrals have slowed
You need a way to reach and convert buyers who don't know you yet.
- 03
Prospects stall
People show interest, then stop before they book or buy.
- 04
A big spend is coming
A website, campaign, hire or agency renewal is on the table, and the priorities aren't clear.
What the diagnosis examines
Qualified buyers stall at one of four points. The work is finding which.
Most businesses guess, then spend on the guess. The Blueprint tests each one against your evidence before anything gets built.
- 01
Find
Can the right buyers reach you at all?
We're great, but nobody outside our network knows we exist.
- 02
Recognize
Do they see quickly that you're for them?
Every first call, I re-explain what we actually do.
- 03
Trust
Is there proof they can check without an introduction?
Referred prospects close. Cold ones go quiet.
- 04
Choose
Does the buying decision feel easy and safe?
They loved the proposal, then nothing happened.
What the stall costs
Put your own number on it.
Every month the barrier stays in place, buyers who would have chosen you choose someone easier to find, understand or trust. Enter what one client is worth to you.
One more client a month is worth $60,000 a year in revenue you're not seeing yet.
The Sprint costs $2,250. At your client value, one new client covers it 2.2 times.
Start my SprintYour options
You'd never let a client skip the diagnosis. Why skip your own?
Posting more, hiring help and running ads all amplify whatever is already there. If the barrier sits somewhere else, more volume just spends more money on it.
| Option | What it costs | What you get | The catch |
|---|---|---|---|
| Keep going as you are | Nothing new | More of the same results | The barrier stays where it is. |
| A strategy report or audit | A one-off fee | A plan | The plan still has to be built, and often isn't. |
| Hire a marketer | A salary | Someone to execute | They need a strategy to execute, and most hires won't create one. |
| Hire an agency or run ads | A retainer or ad budget | Execution and reach | You pay to amplify before anyone has checked what's actually stalling buyers. |
| Obvious Choice Sprint | $2,250, once, for 30 days | The diagnosis, and a client acquisition system built and launched | One system, built for your best-fit buyers. Further building is optional. |
How the 30 days work
Diagnose in week one. Build, launch and review by Day 30.
A clear diagnosis, your Client Acquisition System built and live by Day 30, then a 30-day Proof Window to collect real data. Day 1 is your Founder Diagnostic.
Before payment
Get started
A few quick questions about your offer, your evidence and the decision you face, so we only take on work we can do well.
About 5 minutesWeek 1
The Blueprint
Touchpoint 1, Founder Diagnostic: we confirm your evidence and the clock starts. Your Blueprint arrives within 5 business days. At Touchpoint 2, Blueprint Walkthrough, we agree your system: who it's for, how your Lead Tool works, and how we'll measure it.
Your time · two 1-hour touchpointsWeeks 2–3
The Build
Thurlow builds your Client Acquisition System: your Obvious Choice Lead Tool™, the email step, the qualifying question, your booking calendar, follow-up emails and tracking. Two rounds of revisions. Touchpoint 3, Build Check in week three keeps the work aligned before the final revisions.
Thurlow builds · you approve within 2 business daysWeeks 3–4 · by Day 30
Launch and Review
We write launch posts that send people to your Lead Tool. At Touchpoint 4, Pre-launch Check, we test it from first click to booked call, then launch by Day 30 with a Follow-up Playbook. At the launch review, we check that leads are coming through.
Pre-launch check + launch reviewDays 31–60
Proof Window
You publish the launch posts while your system collects real data. We send a written mid-point check. At the Day 60 review, we read your numbers and name the first fix to make.
Included · Day 60 review
What you walk away with
Five decisions, and the system built from them.
Week 1 · The Blueprint
The barrier to address first
The strongest supported cause, the evidence behind it, and how confident the finding is.
Your buyer and message
Who to prioritize, the problem that matters to them, and the proof they need.
Your system plan
Who your system is for and who it isn't, how your Lead Tool works, and the measure for judging whether it worked. This is what we build.
A 90-day rollout plan
A high-level order of work for the three months after launch.
Your first action
Agreed at Touchpoint 2: what happens first, who owns it, and when.
Every finding is labelled: seen in your evidence, reported by you, our hypothesis, or still unknown.
Weeks 2–4 · The Build and launch
Your Obvious Choice Client Acquisition System™, live by Day 30.
At its centre is your Obvious Choice Lead Tool™: a scorecard, diagnostic quiz, calculator, generator or grader, chosen in week one to fit your buyers. Prospects see part of their result before they give their email. One question decides who sees your calendar; everyone else goes to your email list. Every lead is tagged by where it came from.
Built with your confirmation page, three objection videos, pre-call and follow-up emails, and your launch posts.
A Follow-up Playbook
A same-day reply, check-ins on day 3 and day 7, a weekly nudge for inquiries that stall, and how to run and read your system. Your team loads the emails into its own tools. We only need named-user access to connect your tool to your calendar and email tool.
Once you've paid, the Blueprint and the build are yours to keep.
Inside the diagnosis
You see the reasoning, not just the answer.
What the owner suspected
"We need more leads, so we should run ads."
Competing explanations tested
- Find: "Not enough buyers see us." Partly
- Choose: "Our price is the problem." Not supported
- Trust: "Cold buyers can't verify our results." Supported
Confidence
Stated for every finding, with the missing evidence named.
Priority, and what gets built
Every explanation gets tested
Reach, relevance, proof and the purchase decision are each checked against your evidence, so the priority isn't a guess or a favorite theory.
Facts are separated from assumptions
Where the evidence is thin, the Blueprint says so, states its confidence and names what's missing.
Then it gets built
The diagnosis ends in one system Thurlow builds and launches, so the conclusion doesn't sit in a folder.
Is this for you?
Built for established expert-service businesses.
A strong fit if
- You have paying clients, credible results and one priority offer.
- You can share buyer, sales and marketing evidence.
- A marketing decision or spend is coming up.
- You have room for more clients, and you or your team can take the sales conversations.
- A client is worth $3,000 or more to you.
Not a fit if
- You're still validating your first offer.
- You need guaranteed leads or sales within 30 days.
- You have no buyer evidence to work from yet.
- You can't give it attention for the next 30 days.
- You want ads run or sales closed for you.
We diagnose and build. You follow up and close.
ThurlowResearch, the diagnosis, your Client Acquisition System, the launch posts, the Day 60 review and your Follow-up Playbook.
YouEvidence and launch access on time, four touchpoints and two reviews, approvals within 2 business days, publishing the launch posts, following up and closing the business.
The investment
US$2,250. One payment. Your system live by Day 30.
The Obvious Choice Sprint
- Your Blueprint within 5 business days
- Your Obvious Choice Client Acquisition System™, live by Day 30
- Four touchpoints, a launch review and a Day 60 review
- 12 months in the Obvious Choice Lab (bonus)
- Everything yours to keep
- No sales call required
- Backed by our three guarantees
A few quick questions, then secure checkout through Stripe. Full refund if you change your mind, up to 24 hours before your Founder Diagnostic. Sprint terms
Our guarantees
On time, or your money back
Your Blueprint within 5 business days of Touchpoint 1. If it's late because of us, you choose: the full $2,250 back and keep the Blueprint, or we finish your Sprint and refund $1,125. Client delays pause the clock day for day.
Your choice after the Walkthrough
Rather not have us build? Tell us within 2 business days of Touchpoint 2 and get $1,125 back. You keep the Blueprint.
Enough evidence, or a full refund
If there isn't enough evidence to do the work properly, you get a full refund before the clock starts.
At your client value of $5,000, the Sprint pays for itself with one new client.
Results. Thurlow does not promise leads, sales conversations, clients or revenue. Results depend on buyers, the market, your offer and delivery, and platforms Thurlow does not control. What Thurlow promises is a diagnosis you can defend and a client acquisition system built and launched, on the dates and under the refund terms in the Obvious Choice Sprint Terms. The Terms prevail over any summary on this page.
Our reviews of 150 founder-led expert firms, 31 in Edition One and 119 in Edition Two, looked at what a buyer can see from outside each business, using public information. Their findings describe the firms reviewed. They should not be read as findings about all firms or as a prediction for yours.
Examples and case studies describe specific businesses. They do not show what you will achieve.
Not ready to decide?
See how much your growth depends on referrals.
The Referral Scorecard: seven quick questions, about two minutes, no email required.
- How much of your new business relies on other people explaining you
- Which part of that dependence is biggest
- The one gap to close first
Before you begin
A few useful answers.
Is this about replacing referrals?
No. Referrals are the best new business there is, and you should keep every one. The Sprint makes the value your referrers already see visible to people who were never introduced, so growth stops depending on who happens to mention you.
Is the Sprint right for my business?
It's built for established expert-service businesses, from solo consultants, coaches and trainers to teams of up to 20, with paying clients, credible results, room for more clients and time to act on the plan. You can serve businesses, individuals or both. If you're just starting out or don't have clients yet, it's too early. A few quick questions before checkout confirm the fit before you pay.
How much of my time does it need?
About five to six hours across the first 30 days: an hour for the intake and your evidence, four touchpoints (two one-hour sessions for the Blueprint in week one, a Build Check in week three and a Pre-launch Check in week four), a short launch review, and approvals within 2 business days. Thurlow does the research and the build in between. In the Proof Window, plan for the Day 60 review and the time it takes to publish your launch posts.
What if I don't have much material?
That's common for businesses that grew through referrals, because the selling happened in conversations rather than on paper. The starting session is designed to draw it out. Where information is thin, the Blueprint says so, states how confident each finding is, and names what's missing. If needed, we add a short 30-minute follow-up. The clock only starts at Touchpoint 1, once we've confirmed there's enough to do the work. If there isn't, you get a full refund before it starts.
What if the diagnosis finds something we didn't expect?
That's the point. The barrier can sit in reach, relevance, proof or the buying decision. We follow the evidence, and your system is built around whatever it shows, even if that isn't what you expected.
What exactly does Thurlow build?
Your Obvious Choice Client Acquisition System™. At its centre is your Obvious Choice Lead Tool™: a scorecard, diagnostic quiz, calculator, generator or grader, chosen in week one to fit your best-fit buyers and branded for your business. It shows prospects where they stand, asks one qualifying question, and offers your calendar to the ones who fit. Around it we build the email step, tracking, your confirmation page, three objection videos, pre-call and follow-up emails, launch posts and a Follow-up Playbook. Two revision rounds are included. The Lead Tool runs on fixed rules, so there are no AI usage fees, and you host it on your own site. Full website builds, campaign management and ad spend are not included.
Why not just hire an agency?
You may well hire one later. The Sprint gives you the diagnosis first and launches a working system, so any agency, hire or internal team follows a plan instead of charging you to discover one.
Do I need a sales call first?
No. The price and the scope are fixed, so there's nothing to negotiate, and you can decide on your own time. If you'd still like to talk it through, schedule a free consultation.
What happens when I start?
Answer a few quick questions. If it's a fit, pay $2,250 USD securely through Stripe. You'll immediately get your intake form, a link to book Touchpoint 1 and access to the Obvious Choice Lab. Book Touchpoint 1 straight away, then send your intake and the evidence you already have at least 2 business days before the call.
What's the Obvious Choice Lab?
A 12-month membership included with the Sprint, starting the day you join: the AI tools, strategic prompts, templates, checklists and systems Thurlow uses to build obvious-choice businesses. You can put it to work while we go through your evidence.
Why is it paid upfront?
The 30 days are one piece of work. Payment in full lets us schedule your build without delays. You pay only once your answers confirm it's a fit. If you change your mind, you get a full refund for any reason up to 24 hours before your Founder Diagnostic. And if you tell us within 2 business days of Touchpoint 2 that you'd rather not continue, you get $1,125 back and keep the Blueprint.
What if you don't deliver on time?
If your Blueprint isn't delivered within 5 business days of Touchpoint 1 because of us, you choose: the full $2,250 back, you keep the Blueprint and the Sprint ends there; or we finish your Sprint and refund $1,125. Client delays, such as late evidence or approvals, pause the clock day for day.
What if we don't want the Build after seeing the diagnosis?
Tell us within 2 business days of Touchpoint 2 and we refund $1,125, half the price. You keep the full Blueprint. No questions asked.
Do we have to continue after Day 60?
No. Everything is yours to keep and use with any team. If you'd like Thurlow to keep improving your system, we can talk about it at the Day 60 review.
Are leads or revenue guaranteed?
No. The 30 days cover the diagnosis and getting your system live, and the Proof Window gives it 30 more days to collect real data. Results build over your actual sales cycle and depend on how widely it's seen, demand and how you follow up and sell. Our guarantees cover what we control: enough evidence before we start, your Blueprint on time, and your choice after the Walkthrough.
The obvious next step
Help the right buyers see why you're worth choosing before you speak.
30 days. A clear diagnosis. Your system live. Then 30 days of real data.
Not ready yet? Take the free audit and see where prospects lose the thread.