Hard to Find
The right buyers are not encountering your business often enough or through a reliable path.
THE OBVIOUS CHOICE AUDIT™
Your businessmay be good.But is it the obvious choice?
Find the hidden barrier making your business harder to find, recognize, trust, or choose. Then see what to fix first.
12 focused questions~4 minutes1 clear priority
YOUR RESULTREPORT 01 / 04
68/100
Credible,
but hesitant.
01
PRIMARY BUYER BARRIER™Hard to Choose
More marketing is not always the answer.Fix the primary barrier, then support the right response long enough to test its commercial value.DIAGNOSE · SUPPORT · DECIDE
THE REAL PROBLEM
Your buyers make four decisions before they ever say yes.
They need to encounter you. Understand what you should be known for. Believe your promise. And feel confident choosing your offer.
When one decision breaks down, more content, channels, and tactics can add activity without removing the real constraint.
See the four barriersYOUR DECISION-READY REPORT
Leave with a diagnosis, not generic advice.
Your result turns a broad marketing problem into a focused strategic priority.
Obvious Choice Score™
A complete score for how easy your business is to find, recognize, trust, and choose.
Primary Buyer Barrier™
The main constraint weakening the path between attention and decision.
Secondary Constraint™
The next barrier to monitor once your first priority improves.
Priority pathway
What the barrier means, what it may cost, and the first three priorities to address.
02 What this barrier may cost
03 Your first three priorities
YOUR RESULTREPORT 01 / 04
68/100
Credible,
but hesitant.
01
PRIMARY BUYER BARRIER™Hard to Choose
HOW IT WORKS
Four minutes. Three useful outputs. One clear next move.
Answer honestly
Rate 12 focused statements based on what buyers consistently experience today.
See the constraint
Get your score, result band, primary barrier, and secondary constraint.
Act in order
Use your first priority before adding more marketing activity.
BUILT FOR CAPABLE BUSINESSES
You do not need another list of tactics.
You need to know where the buyer path is losing clarity, confidence, or momentum.
01Founder-led or expert-led service business
02A real offer with evidence of demand
03Strong expertise that is not translating into consistent choice
04Marketing activity without enough qualified movement
05A desire to fix the constraint before increasing spend
ABOUT THURLOW MARKETING
We help online service businesses become easier to find, recognize, trust, and choose.
Thurlow is a strategic marketing advisory for online service businesses. We turn positioning, buyer insight, visibility, proof, and conversion into a clearer path from expertise to decision.
Our work begins with the buyer constraint. We identify where momentum is breaking down, choose the response that matters first, and define the support required before the business judges the result.
THE THURLOW PRINCIPLEDiagnose before you add. Support before you judge.
Fix the primary barrier first. Then give the right response enough distribution, duration, and investment to create a fair commercial test.
THE OBVIOUS CHOICE AUDIT™
Stop guessing what the market needs next.
Get a focused view of the buyer path and identify the constraint that deserves your attention first.
12 QUESTIONS · ABOUT 4 MINUTES
Find out what needs attention first.
No account required. Enter your email to begin. Your answers are securely stored, and your result is calculated immediately.
Start the complete auditFREQUENTLY ASKED QUESTIONS
A useful diagnosis should make the next decision simpler.
01Is this a generic marketing quiz?+
No. It is built around four specific buyer barriers: being hard to find, recognize, trust, or choose. Your result isolates the constraint most likely to be weakening your buyer path.
02Who is it designed for?+
Founder-led and expert-led service businesses with a real offer, existing expertise, and qualified buyers who are not moving forward as consistently as expected.
03How long does it take?+
Most people complete the 12 questions in about four minutes. Your score and priority are calculated immediately.
04What will my result include?+
Your Obvious Choice Score™, result band, Primary Buyer Barrier™, Secondary Constraint™, all four barrier scores, and an initial 30-day focus.
05Does a low score mean the business is bad?+
No. It means the buyer path contains friction. Strong businesses can underperform when the market cannot find, recognize, trust, or choose them easily enough.
06What happens after the audit?+
Use the result as a decision tool. Fix the primary barrier before adding more channels, campaigns, or tactics. If there is a fit, you can also book a conversation with Thurlow.
FIND THE CONSTRAINT