Turn your Blueprint into working assets that move qualified buyers forward.

Over five months, Thurlow builds, activates, measures, and improves the three priority assets identified inside your Obvious Choice Blueprint™.

One barrier

Keep the engagement focused on the Primary Buyer Barrier™ with the greatest commercial consequence.

Three priority assets

Build only the marketing, proof, sales, or decision assets the approved plans require.

One measurable movement

Activate, improve, and judge the work against one primary buyer behaviour and metric.

QUALIFICATIONABOUT 3 MINUTES

Tell us about your business and where buyers are getting stuck.

This short application helps us understand your business, approved strategy, current commercial baseline, and readiness for implementation. If the Blueprint should come first, we will say so clearly.

APPLICATION PROGRESS0%

SECTION AYou and the business

01 Full name02 Email address

03 Business name04 Website or primary sales pageIf you are between websites, share the best public page that explains the business, such as a landing page or LinkedIn company page.

05 Which best describes your role in this decision?06 Which offer would you most like qualified buyers to choose?Include what the offer is, who buys it and its approximate price or contract value.07 How established is this offer?If the offer has recently been repackaged, answer based on closely related work you have already delivered.

SECTION BCommercial baseline

Use your best current estimate. “Not tracked” is a valid answer and helps us identify the first measurement gap.

08 Current qualified pipeline valueCount credible opportunities with a defined buyer, need, value, and next step.09 Gross profit from the priority offer in the last 90 daysUse revenue minus direct delivery costs. An estimate is enough.10 Marketing and sales acquisition spend in the last 90 days11 Typical sales-cycle lengthCount from the first substantive sales contact to a signed decision.

SECTION CBuyer barrier, support and readiness

12 Have you completed the Obvious Choice Audit™?14 What is happening now that makes this important, and what should be different six months from now?Briefly describe the buyer pattern you are seeing and its consequence for the business. A few specific sentences are enough.15 What kind of help are you looking for?16 If this feels like the right fit, when would you be ready to start?17 The Obvious Choice Partnership™ is USD $3,750 per month for five months. The Blueprint is USD $2,250. Which best reflects your readiness?

This is not a free strategy session. Submitting the application does not guarantee a call or engagement. We will recommend the Blueprint, Partnership, or another path based on fit, evidence, scope, and readiness.